How to Create a Wedding Website

Invitation Suite by Elisabeth Rose | Photography by Lauren Rosenau Photography

There is no doubt we live in a digital age. And while that little fact can bring on it's own issues, it's also proven to be helpful in the wedding world. Don't get me wrong - paper invitations and RSVPs are considered proper etiquette for weddings. But wedding websites are rising in popularity - and necessity! With most weddings being a destination for guests, a website is an important piece of the puzzle to ensure wedding information is properly communicated and in some cases expanded upon. Save the dates and wedding invitations are for informing your guests about the time and place of your celebration. You should include additional cards with your invitation suite for other information, such as an accommodation card or direction card. Or you could just simplify it and include an additional card with your wedding website, and let the website guide your guests to all the additional information not communicated with your invitation that they'll need about your wedding weekend, such as dress code, transportation, and registry information.

Wedding websites should be something each couple creates for their wedding weekend. But how do you do it?! We create a complimentary custom wedding website for each of our couples, with a custom URL to go with it. (See the photo above from Angela + Charlie's wedding.) Here are some tips on how to create your wedding website and what all you should include.

1. Do purchase your own domain. It's inexpensive and convenient! Make it something easy your guests can remember, like your names. But don't include this on your actual invitation. It should be printed on an accompanying card, such as an accommodation card.

2. Don't be intimidated about building your own website. There are plenty of websites that offer wedding website templates - Squarespace, Weebly, etc. They're easy to figure out and easy to customize. Minted actually offers wedding websites that match your wedding invitation suite.

3. Do let your guests know about the area attractions. Your out of town guests are going to want to experience the city where you're getting married through your eyes. So, create a tab where you share all your favorite restaurants, bars, and sights. Don't forget to include the contact information, like the website, physical address and phone number. 

4. Do share your registry information through your website. You should never include registry information in any of your invitations. So add a tab for your wedding registry on your website and link out to your wedding registry lists.

5. Don't feel like you need to share everything on your website. Keep it simple. The most important details to include is the when and where of the wedding, accommodations in the area, transportation, travel information, and registry locations. If you want to include a story about how you met and/or how you got engaged, then feel free... After all it is your wedding website! But don't feel like you need to include every little detail about your relationship and your bridal party on your website. Think of the wedding website as an extension of your invitation where you provide a bit more detail about the wedding weekend. Keep the wedding website focused on the events of the wedding weekend so that you can ensure that guests won't miss any details.

6. Do be mindful of what information you include on your wedding website. Yes there will be a rehearsal dinner, but if all your guests are not invited then it shouldn't go on your wedding website. Consider the website a place where you communicate information to everyone; not just family and vip guests. So if one of your room blocks is earmarked for family and bridal party only because there is limited availability, don't include it on the website or in your invitation suite. Share that information privately through email or word of mouth. You should include things like a welcome party or farewell brunch, where all your guests are invited to attend. And you can use the website to allow guests to RSVP to these additional events.

7. Don't skip the paper RSVPs. Your website might have an RSVP function available, but please do not go all digital for your wedding RSVPs. I know, I know you don't want to pay for the RSVP card, envelope and postage, and this feels like a great area to save money. Remember, not all your guests will be Internet-savvy. And guests aren't very pro-active - they like things to be easy! So asking them to write their name, check a box, and put a pre-stamped envelope in the mail (which is already in their hand upon opening the invitation) is less steps than telling them to get online, type in a website, and RSVP. So, if you do plan to offer a digital RSVP option through your wedding website, you should still include an RSVP card with your invitation suite and just simply add a sentence at the bottom saying, "You may also reply by way of our wedding website: www.yourweddingwebsite.com." 

We are quoted on InStyle Weddings today giving some wedding website tips alongside other wedding pros. Check it out for even more tips and how-to advice!

What do you think of wedding websites? Are you planning to create your own wedding website? We want to know! :)

xo,
A.

Everything You've Ever Wondered About a First Look

Oh the first look. Arguably one of the biggest debates among weddings today is this question of: to do a first look? Or, to not do a first look?  And, you can probably make a sound argument for either side.  As a wedding planner (and former bride!), I have a strong stance on this topic.  But, I wanted to bring in a pro to also weigh in with her professional opinion and view points.  I've asked Charlotte wedding photographer, Crystal Stokes of Crystal Stokes Photography to help me answer common questions and clear up some misconceptions about the first look.

1. Let's start with the basics.  What is a first look? It is a private moment between the bride and groom prior to the wedding ceremony.  The photographer and videographer are the only other individuals around to capture this intimate meeting when you get to see your soon-to-be spouse for the very first time.  It's usually a bit staged so that the photographer and videographers can have the chance to capture your reactions as you see each other.  Basically, my clients will trust me to seek out a beautiful location for this moment to happen, and I do my absolute best to get them away from the crowd so they can be alone in this moment together.  Typically, I will place the groom somewhere with his back to the bride, and she will approach him and either tap him on the shoulder, or ask him to turn around to see her.

 2. Why do a first look? What are the pros?  A first look is advantageous for brides and grooms who want to get formal photos taken care of quickly.  The first look is helpful in a couple of ways.  Not only does it give the couple the opportunity to join the cocktail hour or reception more quickly, in order to enjoy the reception longer and to spend time with their guests who all travelled in to celebrate with them.  But, most importantly, it can also ensure that a couple doesn't run out of day light so that they can take all the photos they want out of their day.  A first look also will typically give a photographer more time to do what I like to call the "romantic shots".  You know, the ones that when you finally get your wedding photos back you immediately search for while skipping the others because at the end of the day, your wedding is about your marriage and the person you are committing to spend forever with - and having extra time to create those beautiful photos is really incredible and valuable! Another big pro is that the first look helps couples remain calm on the wedding day.  Nerves can often get the best of people on their wedding day, and I've seen those nerves settle on multiple occasions when the bride and groom were able to hold each other before one of the biggest moments of their life.  It really is a beautiful thing!

3. But, won't doing a first look ruin the big reveal? It won't feel as special when the ceremony time comes because we've already spoiled the surprise. I do not think that the first look ruins the big reveal.  There is something so beautiful and fresh and life altering that happens the moment a groom sees his bride walking down the aisle during the ceremony, among loved ones, for the first time. Perhaps he just saw her moments before the wedding, but that doesn't change the magical moment that happens when their eyes met moments before becoming man and wife.

 4. Any other advice you have to share with brides on the topic of a first look? Or anything you want to share with brides to help demystify the first look debate? A first look is a wonderful thing, and I believe that it really depends on what you want from your wedding day and the timeline you want to keep.  I know some couples want to remain very traditional - and I've noticed that the groom more often than the bride wants to wait until the walk down the aisle!  And, if tradition is a top priority, then I never push to change that. However, if a bride is on the fence about which direction to go, I absolutely let them know the benefits of a first look.

I wanted to add a little something, too!  Brides, I echo and want to further explain my personal and professional preference for the first look.  I have never met a photographer that did not prefer a couple to do first look. That is a fact!  I can tell you from experience being a bride that it does not in any way ruin that special moment at the church when you're walking towards your groom.  For me, I got to experience those butterflies and have a whole new rush of emotion all over again once the church doors opened!  I've seen brides visibly become calmer and more natural once they got to see and touch their groom.  The first look is meant to be an intimate time where you can take a deep breath together, and really take a moment to pause for just one little minute on one of the biggest days of your life to take the chance to soak it all in with your guy by your side.  Oh, it's such a special time - I really can't sing it's praises enough!  Brides always want to see their grooms reaction when they finally see them in their beautiful gown for the first time.  A lot of times you get a more genuine and natural reaction from grooms during the first look vs. waiting until the ceremony because they can let their guard down within that private moment and not feel like their whole family (and yours!) are staring at him waiting for him to react to his beautiful bride. Talk about pressure!  First look photos continue to be some of my favorite from the wedding day.  As a planner, I advocate for a first look because it helps with the timeline SO much! Like Crystal said, the photos you want to frame and hang on your wall, to send out as Christmas cards, to show your children one day, etc. are the photos of you and your groom! So, why not make that a priority by getting those coveted photos taken first so that you can be sure that you do not lose any time.  Things happen on a wedding day, and although we do our best as planners to control the schedule, I can't control family members that walk away before photos are complete, or unforeseen distractions that push the timeline back.  All of that being said, it's your day and no one will (or should!) ever force you to do something. However, your vendors are professionals that have done this a time or two, so they are giving you advice based on experience.

Thanks so much for bringing your viewpoint as a photographer to this fun debate, Crystal!  For more information about a first look, check out this helpful video explanation from Every Last Detail, this rather humorous explanation from The Knotty Bride, and this article about wedding day photography from The Knot - check out number 9, y'all.

But, I really want to hear from you! Brides - are you considering a first look? What's your hesitation and/or concerns? And, former brides - let's hear your experience! Did you do it? Did you skip it?

XO,
A.